FIGHTING WORDS: Persuasive Strategies for War and Politics Richard F. Miller


Published: June 19th 2010

Kindle Edition

312 pages


FIGHTING WORDS: Persuasive Strategies for War and Politics  by  Richard F. Miller

FIGHTING WORDS: Persuasive Strategies for War and Politics by Richard F. Miller
June 19th 2010 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 312 pages | ISBN: | 7.51 Mb

In Fighting Words, award-winning author Richard F. Miller (In Words and Deeds) looks to some of historys most successful battle speechmakers to answer the age-old question of how. How did Pope Urban IIs speech convince tens of thousands of Europeans to wage the First Crusade, a dangerous, and for many, a one-way journey to Jerusalem? How did George Pattons speech transform the green kids of the Third Army into the terror of the Third Reich? How did the words of General David Petraeus resurrect a losing effort in Iraq and in the process, retrain his soldiers for a new kind of war?Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.For those who manage-whether a convenience store or a Fortune 500 company-motivating, instructing, and preparing your people to perform their jobs is, for the competent manager, Job One.

And for those who recognize that in this partisan age, politics is just war by other means, Fighting Words applies the insights of battle speeches to politics. Miller concludes his study by analyzing three of President Obamas most successful and controversial speeches based on the lessons learned from the great military motivators of history. What did the president do right? What did he do wrong? What can he do better?Miller doesnt speculate about what works on the public podium.

Rather, he analyzes real historical examples and extracts their lessons-from Alexander the Great to General David H. Petraeus and President Obama. As Miller aptly demonstrates, persuasive strategies based on love, hate, duty, patriotism, comradeship, fear, and shame are as widely used today as they were in antiquity.Fighting Words offers a catalog of time-tested, effective speaking strategies whose double-edged usefulness extends far beyond any battlefield.

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