Bulletproof Branding Chris Westfall

ISBN: 9780985414825

Published: May 1st 2014

Paperback

172 pages


Description

Bulletproof Branding  by  Chris Westfall

Bulletproof Branding by Chris Westfall
May 1st 2014 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 172 pages | ISBN: 9780985414825 | 5.16 Mb

Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies dont work? How can you create real engagement - where your URL matches up with IRL (thats inMoreEveryone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies dont work?

How can you create real engagement - where your URL matches up with IRL (thats in real life)? Heres the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization. Branding isnt just a part of your business - it is your business. Written by Chris Westfall (author of The NEW Elevator Pitch), this book turns traditional marketing ideas into actionable results for your brand.

Whether you are a solopreneur, or a brand manager for a multi-national company, you owe it to yourself to understand what organizations like Cargill, Cisco and the Huffington Post know about building a world-class brand. Today, customers have more ammunition than ever. Thats why youve got to have bulletproof branding.



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